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Voice over Internet Protocol (VoIP, IPA: /vɔɪp/) is a general term for a family of transmission technologies for delivery of voice communications over the Internet or other packet-switched networks. Other terms frequently encountered and synonymous with VoIP are IP telephony and Internet telephony, as well as voice over broadband, broadband telephony, and broadband phone, when the network connectivity is available over broadband Internet access. VoIP systems usually interface with the traditional public switched telephone network (PSTN) to allow for transparent phone communications worldwide[1]. VoIP can be a benefit for reducing communication and infrastructure costs by routing phone calls over existing data networks and avoiding duplicate network systems. Voice-over-IP systems carry telephony speech as digital audio, typically reduced in data rate using speech data compression techniques, packetized in small units of typically tens of milliseconds of speech, and encapsulated in a packet stream over IP.In the U.S., the Federal Communications Commission now requires all interconnected VoIP service providers to comply with requirements comparable to those for traditional telecommunications service providers. VoIP operators in the U.S. are required to support local number portability; make service accessible to people with disabilities; pay regulatory fees, universal service contributions, and other mandated payments; and enable law enforcement authorities to conduct surveillance pursuant to the Communications Assistance for Law Enforcement Act (CALEA). "Interconnected" VoIP operators also must provide Enhanced 911 service, disclose any limitations on their E-911 functionality to their consumers, and obtain affirmative acknowledgements of these disclosures from all consumers.[17] VoIP operators also receive the benefit of certain U.S. telecommunications regulations, including an entitlement to interconnection and exchange of traffic with incumbent local exchange carriers via wholesale carriers. Providers of "nomadic" VoIP service — those who are unable to determine the location of their users — are exempt from state telecommunications regulation.[18] Throughout the developing world, countries where regulation is weak or captured by the dominant operator, restrictions on the use of VoIP are imposed, including in Panama where VoIP is taxed, Guyana where VoIP is prohibited and India where its retail commercial sales is allowed but only for long distance service.[19] In Ethiopia, where the government is monopolizing telecommunication service, it is a criminal offense to offer services using VoIP. The country has installed firewalls to prevent international calls being made using VoIP. These measures were taken after a popularity in VoIP reduced the income generated by the state owned telecommunication company. In the European Union, the treatment of VoIP service providers is a decision for each Member State's national telecoms regulator, which must use competition law to define relevant national markets and then determine whether any service provider on those national markets has "significant market power" (and so should be subject to certain obligations). A general distinction is usually made between VoIP services that function over managed networks (via broadband connections) and VoIP services that function over unmanaged networks (essentially, the Internet). VoIP services that function over managed networks are often considered to be a viable substitute for PSTN telephone services (despite the problems of power outages and lack of geographical information); as a result, major operators that provide these services (in practice, incumbent operators) may find themselves bound by obligations of price control or accounting separation. VoIP services that function over unmanaged networks are often considered to be too poor in quality to be a viable substitute for PSTN services; as a result, they may be provided without any specific obligations, even if a service provider has "significant market power". The relevant EU Directive is not clearly drafted concerning obligations which can exist independently of market power (e.g., the obligation to offer access to emergency calls), and it is impossible to say definitively whether VoIP service providers of either type are bound by them. A review of the EU Directive is under way and should be complete by 2007. In India, it is legal to use VoIP, but it is illegal to have VoIP gateways inside India. This effectively means that people who have PCs can use them to make a VoIP call to any number, but if the remote side is a normal phone, the gateway that converts the VoIP call to a POTS call should not be inside India. In the UAE, it is illegal to use any form of VoIP, to the extent that websites of Skype and Gizmo Project are blocked. In the Republic of Korea, only providers registered with the government are authorized to offer VoIP services. Unlike many VoIP providers, most of whom offer flat rates, Korean VoIP services are generally metered and charged at rates similar to terrestrial calling. Foreign VoIP providers such as Vonage encounter high barriers to government registration. This issue came to a head in 2006 when Internet service providers providing personal Internet services by contract to United States Forces Korea members residing on USFK bases threatened to block off access to VoIP services used by USFK members of as an economical way to keep in contact with their families in the United States, on the grounds that the service members' VoIP providers were not registered. A compromise was reached between USFK and Korean telecommunications officials in January 2007, wherein USFK service members arriving in Korea before June 1, 2007 and subscribing to the ISP services provided on base may continue to use their U.S.-based VoIP subscription, but later arrivals must use a Korean-based VoIP provider, which by contract will offer pricing similar to the flat rates offered by U.S. VoIP providers.[20]Although few office environments and even fewer homes use a pure VoIP infrastructure, telecommunications providers routinely use IP telephony, often over a dedicated IP network, to connect switching stations, converting voice signals to IP packets and back. The result is a data-abstracted digital network which the provider can easily upgrade and use for multiple purposes. Because of the bandwidth efficiency and low costs that VoIP technology provides, businesses are slowly beginning to migrate from traditional copper-wire telephone systems to VoIP systems to reduce their monthly phone costs. [15] Corporate customer telephone support often use IP telephony exclusively to take advantage of the data abstraction. The benefit of using this technology is the need for only one class of circuit connection and better bandwidth use. Companies can acquire their own gateways to eliminate third-party costs, which is worthwhile in some situations. VoIP is widely employed by carriers, especially for international telephone calls. It is commonly used to route traffic starting and ending at conventional PSTN telephones. Many telecommunications companies are looking at the IP Multimedia Subsystem (IMS) which will merge Internet technologies with the mobile world, using a pure VoIP infrastructure. It will enable them to upgrade their existing systems while embracing Internet technologies such as the Web, email, instant messaging, presence, and video conferencing. It will also allow existing VoIP systems to interface with the conventional PSTN and [mobile phone]s. Electronic Numbering (ENUM) uses standard phone numbers (E.164), but allows connections entirely over the Internet. If the other party uses ENUM, the only expense is the Internet connection. Virtual PBX (or IP PBX) allow companies to control their internal phone network over an existing LAN and server without needing to wire a separate telephone network. Users within this environment can then use standard telephones coupled with an FXS, IP Phones connected to a data port or a Softphone on their PC. Internal VoIP phone networks allow outbound and inbound calling on standard PSTN lines through the use of FXO adapters. [edit] Use in amateur radio Sometimes called Radio Over Internet Protocol or RoIP, Amateur radio has adopted VoIP by linking repeaters and users with Echolink, IRLP, D-STAR, Dingotel and EQSO. In fact, Echolink allows users to connect to repeaters via their computer (over the Internet) rather than by using a radio. By using VoIP Amateur Radio operators are able to create large repeater networks with repeaters all over the world where operators can access the system with actual ham radios. Ham Radio operators using radios are able to tune to repeaters with VoIP capabilities and use DTMF signals to command the repeater to connect to various other repeaters, thus allowing them to talk to people all around the world, even with "line of sight" VHF radios. [edit] Click to call Main article: Click-to-call Click-to-call or Click-to-Talk is a service which lets users click a button on a website and immediately speak with a service representative. The call can either be carried over VoIP, or users may request an immediate call back by entering a phone number. A significant benefit to click-to-call providers is that it allows companies to monitor when online visitors change from the website to a phone sales or support channel. Maintaining Search Engine Rankings is a Lifetime Task Search Engine Optimization Tips by Tom Dahm Misconceptions about search engine optimization are common. One of the most common is that once a site is built and submitted to the search engines, heavy traffic is on its way. Another is that when making a submission to each engine, a site will be registered immediately and will stay listed with that engine for as long as it is in operation. That's just not how it works… not even close! May 26, 2000 What people need to know is that search engine optimization, which is actually the effective utilization of search engines to draw traffic to a Web site, is an art. It is an ongoing, continuously evolving, high maintenance process that includes the customization of a site for better search engine ranking. Critical steps to take before submitting After developing a Web site and selecting the best hosting company, don't rush out and submit it to search engines immediately. A Web site manager would be wise to take a little time to: Fine tune the TITLE tag to increase traffic to the site Improving the TITLE tag is one technique that applies to just about all the search engines. The appearance of key words within the page title is one of the biggest factors determining a Web site's score in many engines. It's surprising how many Web sites have simple, unimaginative titles like "Bob's Home Page" that don't utilize keywords at all. In fact, it's not unusual to see entire Web sites that use the same title on every page in the site. Changing page titles to include some of the site's key words can greatly increase the chance that a page will appear with a strong ranking in a query for those key words. Create gateway pages that are specific to the focus of each site Key word selection must be done carefully with great forethought and understanding of the search engine's selection criteria for key words. The larger the number of key words that are used, the more the relevance of any one key word is diluted. One way to get around this is to create gateway pages. Gateway pages are designed specifically for submission to a search engine. They should be tuned with a specific set of key words, boosting the chance that these key words will be given a heavy weight. To do this, several copies of a page should be made, one for each set of key words. These pages will be used as entry points only, to help people find the site, therefore, they don't need to fit within the normal structure of the site. This provides the page developer with greater flexibility in establishing key words and tags that will encourage a stronger ranking with the search engines. Each gateway page then can be submitted separately to the search engines. Ensuring that site technology won't confuse the search engines Often the latest technology being built into a site can confuse the search engine spiders. Frames, CGI scripts, image maps and dynamically generated pages are all recently created technology that many spiders don't know how to read. With frames for instance, the syntax of the FRAMESET tag fundamentally changes the structure of an HTML document. This can cause problems for search engines and browsers that don't understand the tag. Some browsers can't find the body of the page and viewing a page through these browsers can create a blank page. Today only 2% of browsers don't support frames, but many search engine spiders still don't support them. A search engine spider is really just an automated Web browser and like browsers they sometimes lag behind in their support for new HTML tags. This means that many search engines can't spider a site with frames. The spider will index the page, but won't follow the links to the individual frames. Setting up a NOFRAMES section on the page Every page that uses frames should include a NOFRAMES section on the page. This tag will not affect the way a page looks but it will help a page get listed with the major search engines. The NOFRAMES tag was invented by Netscape for backward compatibility with browsers that didn't support the FRAME and FRAMESET tags. Performing a maintenance check All Web sites should be thoroughly tested using a site maintenance tool in order to catch errors in operation before customers are brought to the site. HTML errors can hinder a search engine spider's ability to index a site, it can also keep a search engine from reading a page or cause it to be viewed in a manner different from how it was intended. In fact, a recent report by Jupiter Communications suggested 46% of users have left a preferred Web site because of a site-related problem. With NetMechanic's or another site maintenance tool, all Webmasters, from the novice to the expert can avoid potential visitor disasters due to site errors. Finding the best submission service Selecting a search engine submission service requires careful thought and important decisions. Using an auto submission service is a good place to begin. Most search engines like Alta Vista, HotBot and InfoSeek automatically spider a site, index it and hopefully add it to their search database without any human involvement. Some engines, like Yahoo, are done completely with human review and for many reasons are best submitted individually. Chances are good also, that in the first submission a site will be rejected by several of the engines and will need to be individually resubmitted. There are several online resources for auto submissions. The best ones won't submit a site to Yahoo where the customer is better served doing this on his own. Understanding the waiting periods A variety of waiting periods must be endured with each search engine before there is even a hope of being listed. Knowing and understanding these waiting periods before beginning the process can eliminate or at least minimize frustration and confusion. Typical waiting periods for some of the more popular engines are six months with Yahoo; one to two months with Lycos and 4-6 weeks with Excite or is that 4-6months? What they say and what happens in reality can be very different. Ongoing promotion tasks: To improve site rankings and increase understanding of the listing process, there are many tasks that can be done on a regular or semi-regular basis. Optimizing rankings within the search engines is also to help ensure that a site attracts the right traffic.
Some of the monthly and weekly promotion tasks are: Crunching and examining log files Data contained in log files is an excellent resource for identifying which engines are sending the majority of traffic to a site. It can also show which key words or gateway pages are generating the strongest traffic and what are those visitors doing when they enter the site. Searching the Search Engines Conduct a search of the search engines to analyze where the highest rankings of the site have materialized and what keywords are generating the best rankings. Different search engines use different rules to rank pages. Individual gateway pages should be created based on the knowledge and interpretation of what each search engine is using to determine top rankings. Several pages can be tested out on one or more engines and the pages that have the most success can be kept, while the unsuccessful pages can be dumped or revised to achieve a higher ranking. Learning more about how the search engines work Each search engine uses different rules to determine how well a Web page matches a particular query. As a result, building a single page that gets a good score in all the major engines is just about impossible. Learning how each engine ranks pages is also hard, since the engines often keep this information as a closely guarded secret. However, with a little patience, some experimentation and reverse engineering, the way that many of the search engines work can be discovered. Resubmitting the site For engines that reject a site or don't list it high enough, it is strongly recommended that more information is learned about the engine's criteria before resubmitting. This information should then be incorporated into gateway pages or key word revisions in order to have greater success with subsequent submissions. Fine tune the page (or pages) make adjustments to TITLE tags and META tags, then after resubmitting the site, track the results to further learn about the engine's criteria and which adjustments made an impact on the rankings. Don't be afraid to experiment, take some risks and gather data as you proceed. Checking log files for traffic being directed to erroneous pages on the site This is good news!! Don't dump these pages or remove them from the search engine as most people will do when they redesign their site. Any page with a high ranking is of value. If a page is bringing traffic to a site, leave that page on the search engine, don't change it but rather redirect the traffic to valid pages in the site. Getting Noticed For small to medium-sized Web sites, search engines are the most important source of traffic. Unfortunately, getting noticed in the search engines isn't an easy job. A Web site manager can spend months getting a site listed in an engine, only to find it ranks 50th in their search results. It's hard to give universal tips for improving search engine ranking because each engine has its own set of rules. In general, though, a page will rank well for a particular query if the search terms appear in the TITLE tag, the META tags, and in the body of the page. brought to you by: http://www.settlement.org
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The Internet has also become a large market for companies; some of the biggest companies today have grown by taking advantage of the efficient nature of low-cost advertising and commerce through the Internet, also known as e-commerce. It is the fastest way to spread information to a vast number of people simultaneously. The Internet has also subsequently revolutionized shopping—for example; a person can order a CD online and receive it in the mail within a couple of days, or download it directly in some cases. The Internet has also greatly facilitated personalized marketing which allows a company to market a product to a specific person or a specific group of people more so than any other advertising medium. Examples of personalized marketing include online communities such as MySpace, Friendster, Orkut, Facebook and others which thousands of Internet users join to advertise themselves and make friends online. Many of these users are young teens and adolescents ranging from 13 to 25 years old. In turn, when they advertise themselves they advertise interests and hobbies, which online marketing companies can use as information as to what those users will purchase online, and advertise their own companies' products to those users Electronic commerce, commonly known as (electronic marketing) e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well. A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.Some common applications related to electronic commerce are the following: * Email * Enterprise content management * Instant messaging * Newsgroups * Online shopping and order tracking * Online banking * Online office suites * Domestic and international payment systems * Shopping cart software * Teleconferencing * Electronic tickets In the United States, some electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[5] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers’ personal information.[6] As result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC. To become effective in 2009: the Ryan Haight Online Pharmacy Consumer Protection Act of 2008 Contemporary electronic commerce involves everything from ordering "digital" content for immediate online consumption, to ordering conventional goods and services, to "meta" services to facilitate other types of electronic commerce. On the consumer level, electronic commerce is mostly conducted on the World Wide Web. An individual can go online to purchase anything from books or groceries, to expensive items like real estate. Another example would be online banking, i.e. online bill payments, buying stocks, transferring funds from one account to another, and initiating wire payment to another country. All of these activities can be done with a few strokes of the keyboard. On the institutional level, big corporations and financial institutions use the internet to exchange financial data to facilitate domestic and international business. Data integrity and security are very hot and pressing issues for electronic commerce today. Paid Content is the non-free electronic commerce of digital content and information goods in digital media. Examples of digital media are, for example, the Internet, the World Wide Web or mobile media (cellphones, PDA). Features of digital contents are their usability, applicability, exchangeability and recoverability. Paid Content differ from Paid Services in the way that digital content can be passed on and be used by different individuals. Digital services can be characterized as a right which can be exercised, but not passed on without it being lost. The difference can be made clear by considering the differences between an MP3 music file and online games. The MP3 file can often be duplicated, passed on and exchanged - without capacity boundaries or losses suffered by an individual. These features of MP3 files as an example of digital content are one of the main reasons for the huge revenue collapses in the music and media industry since the existence of the Internet. Online games, however, as an example of digital services, is only a right to participate when the purchased input is offered and traded. This right can be traded and passed on, but, contrary to MP3 files, the vendor forfeits the benefit of this right at the moment it is passed on. Social commerce is a subset of Electronic commerce in which the active participation of customers and their personal relationships are at the forefront. The main element is the involvement of a customer in the marketing of products being sold. e.g. recommendations and comments from customers. This happens for example when customers publish weblogs with their shopping lists. The term was first introduced by David Beisel[1] and then picked up on by Steve Rubel,[2] and originally referred primarily to sites such as Yahoo!'s shoposphere, and Shopit, where the social component is primarily recommendation and review. However, the term has been expanded to include a variety of collaborative commerce activities, where the social participation may extend beyond recommendation to collaborative purchasing, such as microPledge, BountyUp, TimeXchange, or fundraising (Bring Light, ChipIn, Crowdfunder, Causes on Facebook). The Street Performer Protocol is a popular system for collaborative purchasing. Social commerce, like social shopping and online social networks such as Facebook, is a Web 2.0 business application. Social commerce can be correlated with Search Engine Optimization as a way to build inbound links and generate user content, all of which are tools to improve a website's search results on a given search engine such as Google. Academic research on social commerce, focusing on the social networking aspects in online marketplaces and the value implications of this business model for companies running social commerce marketplaces and for individuals participating in these marketplaces, has been conducted by researchers at Columbia University's Graduate School of Business. This research defines social commerce as networks of sellers/shops in online marketplaces, whereas social shopping involves networks of buyers/customers in online marketplaces and online communities.[3] A dot-com company, or simply a dot-com (alternatively rendered dot.com or dot com), is a company that does most of its business on the Internet, usually through a website that uses the popular top-level domain, ".com" (in turn derived from the word "commercial"). While the term can refer to present-day companies, it is also used specifically to refer to companies with this business model that came into being during the late 1990s. Many such startups were formed to take advantage of the surplus of venture capital funding. Many were launched with very thin business plans, sometimes with nothing more than an idea and a catchy name. The stated goal was often to "get big fast", i.e. to capture a majority share of whatever market was being entered. The exit strategy usually included an IPO and a large payoff for the founders. Others were existing companies that re-styled themselves as Internet companies, many of them legally changing their names to incorporate a .com suffix. With the stock market crash around the year 2000 that ended the dot-com bubble, many failed and failing dot-com companies were referred to punningly as dot-bombs,[1] dot-cons[2] or dot-gones.[3] Many of the surviving firms dropped the .com suffix from their names. Online banking (or Internet banking) allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank, credit union or building society. Online banking solutions have many features and capabilities in common, but traditionally also have some that are application specific. The common features fall broadly into several categories * Transactional (e.g., performing a financial transaction such as an account to account transfer, paying a bill, wire transfer... and applications... apply for a loan, new account, etc.) o Electronic bill presentment and payment - EBPP o Funds transfer between a customer's own checking and savings accounts, or to another customer's account o Investment purchase or sale o Loan applications and transactions, such as repayments * Non-transactional (e.g., online statements, check links, cobrowsing, chat) o Bank statements * Financial Institution Administration - features allowing the financial institution to manage the online experience of their end users * ASP/Hosting Administration - features allowing the hosting company to administer the solution across financial institutions Features commonly unique to business banking include * Support of multiple users having varying levels of authority * Transaction approval process * Wire transfer Features commonly unique to Internet banking include * Personal financial management support, such as importing data into personal accounting software. Some online banking platforms support account aggregation to allow the customers to monitor all of their accounts in one place whether they are with their main bank or with other institutions... Protection through single password authentication, as is the case in most secure Internet shopping sites, is not considered secure enough for personal online banking applications in some countries. Basically there exist two different security methods for online banking. * The PIN/TAN system where the PIN represents a password, used for the login and TANs representing one-time passwords to authenticate transactions. TANs can be distributed in different ways, the most popular one is to send a list of TANs to the online banking user by postal letter. The most secure way of using TANs is to generate them by need using a security token. These token generated TANs depend on the time and a unique secret, stored in the security token (this is called two-factor authentication or 2FA). Usually online banking with PIN/TAN is done via a web browser using SSL secured connections, so that there is no additional encryption needed. * Signature based online banking where all transactions are signed and encrypted digitally. The Keys for the signature generation and encryption can be stored on smartcards or any memory medium, depending on the concrete implementation. Attacks Most of the attacks on online banking used today are based on deceiving the user to steal login data and valid TANs. Two well known examples for those attacks are phishing and pharming. Cross-site scripting and keylogger/Trojan horses can also be used to steal login information. A method to attack signature based online banking methods is to manipulate the used software in a way, that correct transactions are shown on the screen and faked transactions are signed in the background. A recent FDIC Technology Incident Report, compiled from suspicious activity reports banks file quarterly, lists 536 cases of computer intrusion, with an average loss per incident of $30,000. That adds up to a nearly $16-million loss in the second quarter of 2007. Computer intrusions increased by 150 percent between the first quarter of 2007 and the second. In 80 percent of the cases, the source of the intrusion is unknown but it occurred during online banking, the report states.[4] Countermeasures There exist several countermeasures which try to avoid attacks. Digital certificates are used against phishing and pharming, the use of class-3 card readers is a measure to avoid manipulation of transactions by the software in signature based online banking variants. To protect their systems against Trojan horses, users should use virus scanners and be careful with downloaded software or e-mail attachments. In 2001 the FFIEC issued guidance for multifactor authentication (MFA) and then required to be in place by the end of 2006.
The mobile phone became a mass media channel in 1998 when the first ringing tones were sold to mobile phones by Radiolinja in Finland. Soon other media content appeared such as news, videogames, jokes, horoscopes, TV content and advertising. In 2006 the total value of mobile phone paid media content exceeded internet paid media content and was worth 31 Billion dollars (source Informa 2007). The value of music on phones was worth 9.3 Billion dollars in 2007 and gaming was worth over 5 billion dollars in 2007 (source Netsize Guide 2008 [12]). The mobile phone is often called the Fourth Screen (if counting cinema, TV and PC screens as the first three) or Third Screen (counting only TV and PC screens). It is also called the Seventh of the Mass Media (with Print, Recordings, Cinema, Radio, TV and Internet the first six). Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip. Recently unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes," video content that has been produced exclusively for mobile phones. The advent of media on the mobile phone has also produced the opportunity to identify and track Alpha Users or Hubs, the most influential members of any social community. AMF Ventures measured in 2007 the relative accuracy of three mass media, and found that audience measures on mobile were nine times more accurate than on the internet and 90 times more accurate than on TV.Car phone A type of telephone permanently mounted in a vehicle, these often have more powerful transmitters, an external antenna and loudspeaker for handsfree use. They usually connect to the same networks as regular mobile phones. Cordless telephone (portable phone) Cordless phones are telephones which use one or more radio handsets in place of a wired handset. The handsets connect wirelessly to a base station, which in turn connects to a conventional land line for calling. Unlike mobile phones, cordless phones use private base stations (belonging to the land-line subscriber), and which are not shared. Professional Mobile Radio Advanced professional mobile radio systems can be very similar to mobile phone systems. Notably, the IDEN standard has been used as both a private trunked radio system as well as the technology for several large public providers. Similar attempts have even been made to use TETRA, the European digital PMR standard, to implement public mobile networks. Radio phone This is a term which covers radios which could connect into the telephone network. These phones may not be mobile; for example, they may require a mains power supply, they may require the assistance of a human operator to set up a PSTN phone call. Satellite phone This type of phone communicates directly with an artificial satellite, which in turn relays calls to a base station or another satellite phone. A single satellite can provide coverage to a much greater area than terrestrial base stations. Since satellite phones are costly, their use is typically limited to people in remote areas where no mobile phone coverage exists, such as mountain climbers, mariners in the open sea, and news reporters at disaster sites. Cell phones have numerous privacy issues associated with them, and are regularly used by governments to perform surveillance. Law enforcement and intelligence services in the U.K. and the United States possess technology to remotely activate the microphones in cell phones in order to listen to conversations that take place nearby the person who holds the phone.[16][17] Mobile phones are also commonly used to collect location data. The geographical location of a mobile phone can be determined easily (whether it is being used or not), using a technique known multilateration to calculate the differences in time for a signal to travel from the cell phone to each of several cell towers near the owner of the phone. Because mobile phones emit electromagnetic radiation, concerns have been raised about cancer risks they may pose when used for long periods of time.[20] So far studies have varied in their results and have proven inconclusive.[21] However, health authorities have recommended holding the phone towards the head for only short periods or using hands-free/speakerphone technologies as precautions.[22] Sir William Stewart, the head of the UK Government's Advisory Group on the issue advised that children under the age of 16 should only use phones in emergencies.[23] Mobile Internet Device (MID) is a term used by several vendors to describe a multimedia-capable handheld computer providing wireless Internet access.[1] [2] [3] It is designed to provide entertainment, information and location-based services for the consumer market (rather than the enterprise). The MID is a larger form factor than a smartphone but smaller than the Ultra Mobile PC (UMPC)[citation needed]. As such, the device has been described as filling a consumer niche between smartphones and Tablet PCs.[4] Intel announced a prototype MID at the Intel Developer Forum in Spring 2007 in Beijing. An MID development kit by Sophia Systems using Intel Centrino Atom was announced in April 2008.[5] On the 2nd of March 2008, Intel introduced the Intel Atom processor,[6] formerly codenamed "Menlow", a new family of low-power processors designed specifically for Mobile Internet Devices (MIDs). The components are designed with thin, small designs and work together to "enable the best mobile computing and Internet experience" on mobile and low-power devices. This platform contains an Intel Atom processor (codenamed Silverthorne and Diamondville) 45 nm CMOS running up to 1.86 GHz. It uses Poulsbo Chipset (aka System Controller Hub) and includes Intel HD Audio, Azalia. Note that Azalia here doesn't refer to the HD Audio codec. Menlow platform which can be part of Centrino Atom was discontinued in Q3 2008. A mobile processor is a CPU designed to save power. It is found in mobile computers and cellphones. A CPU chip designed for portable computers, it is typically housed in a smaller chip package, but more importantly, in order to run cooler, it uses lower voltages than its desktop counterpart and has more "sleep mode" capability. A mobile processor can be throttled down to different power levels and/or sections of the chip can be turned off entirely when not in use. Further, the clock frequency may be stepped down under low processor loads. This stepping down conserves power and prolongs battery life. A notebook processor is a CPU optimized for notebook computers. One of the main characteristics differentiating notebook processors from other CPUs is low-power consumption. The notebook processor is becoming an increasing important market segment in the semiconductor industry. Notebook computers are an increasingly popular format of the broader category of mobile computers. The objective of a notebook computer is to provide the performance and functionality of a desktop computer in a portable size and weight. * AMD: Turion 64, Turion 64 X2 * Transmeta: Crusoe and Efficeon * Intel: Pentium M, Core Duo, Core 2 Duo and the budget Celeron M * Freescale Semiconductor makes the PowerPC processors that were used in the pre-Intel Apple Computer notebooks. Cell phones and PDAs require microcontrollers that use even less power than notebook processors. While it is possible to use desktop processors in laptops, this practice is generally not recommended, as desktop processors heat faster than notebook processors and drain batteries faster. Currently, the fastest notebook processor is the Intel X9000, an Intel Core 2 dual-core processor. The first "quad-core" notebook processor (code named "Penryn QC") is planned to be released by Intel in Q3 2008. Maintaining Search Engine Rankings is a Lifetime Task Search Engine Optimization Tips by Tom Dahm Misconceptions about search engine optimization are common. One of the most common is that once a site is built and submitted to the search engines, heavy traffic is on its way. Another is that when making a submission to each engine, a site will be registered immediately and will stay listed with that engine for as long as it is in operation. That's just not how it works… not even close! May 26, 2000 What people need to know is that search engine optimization, which is actually the effective utilization of search engines to draw traffic to a Web site, is an art. It is an ongoing, continuously evolving, high maintenance process that includes the customization of a site for better search engine ranking. Critical steps to take before submitting After developing a Web site and selecting the best hosting company, don't rush out and submit it to search engines immediately. A Web site manager would be wise to take a little time to: Fine tune the TITLE tag to increase traffic to the site Improving the TITLE tag is one technique that applies to just about all the search engines. The appearance of key words within the page title is one of the biggest factors determining a Web site's score in many engines. It's surprising how many Web sites have simple, unimaginative titles like "Bob's Home Page" that don't utilize keywords at all. In fact, it's not unusual to see entire Web sites that use the same title on every page in the site. Changing page titles to include some of the site's key words can greatly increase the chance that a page will appear with a strong ranking in a query for those key words. Create gateway pages that are specific to the focus of each site Key word selection must be done carefully with great forethought and understanding of the search engine's selection criteria for key words. The larger the number of key words that are used, the more the relevance of any one key word is diluted. One way to get around this is to create gateway pages. Gateway pages are designed specifically for submission to a search engine. They should be tuned with a specific set of key words, boosting the chance that these key words will be given a heavy weight. To do this, several copies of a page should be made, one for each set of key words. These pages will be used as entry points only, to help people find the site, therefore, they don't need to fit within the normal structure of the site. This provides the page developer with greater flexibility in establishing key words and tags that will encourage a stronger ranking with the search engines. Each gateway page then can be submitted separately to the search engines. Ensuring that site technology won't confuse the search engines Often the latest technology being built into a site can confuse the search engine spiders. Frames, CGI scripts, image maps and dynamically generated pages are all recently created technology that many spiders don't know how to read. With frames for instance, the syntax of the FRAMESET tag fundamentally changes the structure of an HTML document. This can cause problems for search engines and browsers that don't understand the tag. Some browsers can't find the body of the page and viewing a page through these browsers can create a blank page. Today only 2% of browsers don't support frames, but many search engine spiders still don't support them. A search engine spider is really just an automated Web browser and like browsers they sometimes lag behind in their support for new HTML tags. This means that many search engines can't spider a site with frames. The spider will index the page, but won't follow the links to the individual frames. Setting up a NOFRAMES section on the page Every page that uses frames should include a NOFRAMES section on the page. This tag will not affect the way a page looks but it will help a page get listed with the major search engines. The NOFRAMES tag was invented by Netscape for backward compatibility with browsers that didn't support the FRAME and FRAMESET tags. Performing a maintenance check All Web sites should be thoroughly tested using a site maintenance tool in order to catch errors in operation before customers are brought to the site. HTML errors can hinder a search engine spider's ability to index a site, it can also keep a search engine from reading a page or cause it to be viewed in a manner different from how it was intended. In fact, a recent report by Jupiter Communications suggested 46% of users have left a preferred Web site because of a site-related problem. With NetMechanic's or another site maintenance tool, all Webmasters, from the novice to the expert can avoid potential visitor disasters due to site errors. Finding the best submission service Selecting a search engine submission service requires careful thought and important decisions. Using an auto submission service is a good place to begin. Most search engines like Alta Vista, HotBot and InfoSeek automatically spider a site, index it and hopefully add it to their search database without any human involvement. Some engines, like Yahoo, are done completely with human review and for many reasons are best submitted individually. Chances are good also, that in the first submission a site will be rejected by several of the engines and will need to be individually resubmitted. There are several online resources for auto submissions. The best ones won't submit a site to Yahoo where the customer is better served doing this on his own. Understanding the waiting periods A variety of waiting periods must be endured with each search engine before there is even a hope of being listed. Knowing and understanding these waiting periods before beginning the process can eliminate or at least minimize frustration and confusion. Typical waiting periods for some of the more popular engines are six months with Yahoo; one to two months with Lycos and 4-6 weeks with Excite or is that 4-6months? What they say and what happens in reality can be very different. Ongoing promotion tasks: To improve site rankings and increase understanding of the listing process, there are many tasks that can be done on a regular or semi-regular basis. Optimizing rankings within the search engines is also to help ensure that a site attracts the right traffic.
Some of the monthly and weekly promotion tasks are: Crunching and examining log files Data contained in log files is an excellent resource for identifying which engines are sending the majority of traffic to a site. It can also show which key words or gateway pages are generating the strongest traffic and what are those visitors doing when they enter the site. Searching the Search Engines Conduct a search of the search engines to analyze where the highest rankings of the site have materialized and what keywords are generating the best rankings. Different search engines use different rules to rank pages. Individual gateway pages should be created based on the knowledge and interpretation of what each search engine is using to determine top rankings. Several pages can be tested out on one or more engines and the pages that have the most success can be kept, while the unsuccessful pages can be dumped or revised to achieve a higher ranking. Learning more about how the search engines work Each search engine uses different rules to determine how well a Web page matches a particular query. As a result, building a single page that gets a good score in all the major engines is just about impossible. Learning how each engine ranks pages is also hard, since the engines often keep this information as a closely guarded secret. However, with a little patience, some experimentation and reverse engineering, the way that many of the search engines work can be discovered. Resubmitting the site For engines that reject a site or don't list it high enough, it is strongly recommended that more information is learned about the engine's criteria before resubmitting. This information should then be incorporated into gateway pages or key word revisions in order to have greater success with subsequent submissions. Fine tune the page (or pages) make adjustments to TITLE tags and META tags, then after resubmitting the site, track the results to further learn about the engine's criteria and which adjustments made an impact on the rankings. Don't be afraid to experiment, take some risks and gather data as you proceed. Checking log files for traffic being directed to erroneous pages on the site This is good news!! Don't dump these pages or remove them from the search engine as most people will do when they redesign their site. Any page with a high ranking is of value. If a page is bringing traffic to a site, leave that page on the search engine, don't change it but rather redirect the traffic to valid pages in the site. Getting Noticed For small to medium-sized Web sites, search engines are the most important source of traffic. Unfortunately, getting noticed in the search engines isn't an easy job. A Web site manager can spend months getting a site listed in an engine, only to find it ranks 50th in their search results. It's hard to give universal tips for improving search engine ranking because each engine has its own set of rules. In general, though, a page will rank well for a particular query if the search terms appear in the TITLE tag, the META tags, and in the body of the page. brought to you by: http://www.settlement.org